Product Marketing Manager

Job Summary

We are looking for a creative product marketing manager to highlight the best features of our products and to then build marketing campaigns for these. The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products. You should also keep abreast of industry innovations and new marketing techniques.

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To be successful as a product marketing manager, you must have excellent time management skills. A good product marketing manager will have excellent communication and interpersonal skills.

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Responsibilities & Duties

• Interpret product details and turn them into benefits for the consumer;
• Improve CR to drive paying users;
• Develop and optimize multi-step sales and marketing funnels for optimal conversion rates and down-funnel metrics;
• Craft compelling messages across marketing channels (landing pages, ad campaigns);
• Drive competitive analysis and market research;
• Work closely with the design/marketing/product team to reach the company’s marketing goals.

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Qualifications & Skills

• Experience as a Product Marketing Manager or similar role;
• Monetization-focused mindset;
• Focus on conversion rate optimization;
• Deep knowledge of customer life cycle (awareness, acquisition, conversion, engagement, and retention);
• Working knowledge of web analytics tools;
• Ability to analyze complex data and deliver meaningful conclusions that can be turned into actionable decisions;
• Efficient collaboration with business and engineering teams;
• Excellent communication skills, ownership and proactive behavior;
• Upper-intermediate or higher level of English.

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