In the field of professional events and trade shows, it's important to maximise the visibility of exhibitors to attract new customers and increase business opportunities. However, this can be difficult when there are many exhibitors and visitors can't physically attend the event. To address this issue, Quentin Gerardin, the Head of a virtual tour company, VR Hexagone, decided to offer them virtual tours to allow visitors to discover exhibitors online and created a massive revolutionary project to digitise the Foire du Périgueux 2022.
The challenge was how to use virtual tours to improve the visibility of exhibitors at professional events, especially when some of them are still resistant to technological advances.
Quentin has extensive experience in construction project management. He started by using Matterport technology to help artisans reduce their costs, but he quickly realized the potential of this technology when combined with Treedis technology and decided to diversify into other sectors. He worked with a company that organises exhibitions with 250 exhibitors and used Treedis navigation features to give exhibitors visibility, allowing each to directly access the stand of their interest. He also created contact sheets for each exhibitor, allowing them to receive more prospects. He also created a link for each exhibitor, allowing visitors to discover exhibitors online by integrating the link on the website.
Quentin's knowledge in virtual tours and his knowledge of the artisan environment allowed him to have easier and smoother communication with exhibitors. By adding Treedis features, he was also able to offer attractive commercial tools to his clients, thus facilitating their approach.
The results were very positive. Exhibitors noticed an increase in the visibility of their products and services, leading to an increase in business opportunities for them. Visitors also appreciated the ability to discover exhibitors online before attending the event, allowing them to better plan their visit. Quentin worked on this exhibition for over three weeks and countless hours on the project, ensuring a high-quality result. Virtual tours are an effective solution to improve the visibility of exhibitors at professional events. They allow visitors to discover exhibitors online, increasing business opportunities for exhibitors and allowing visitors to better plan their visit.
VR-Hexagone is a communication agency specializing in the production of virtual tours for professionals. VR-Hexagone makes virtual tours enriched with video, text photos, and links.
With the help of Treedis, our solution today enables exhibitors to meet customers during a show, promote their equipment and stay connected afterwards, using their virtual and limitless platform.