Havells, a leading electrical equipment company, aims to bring its brand experience centers to a global audience through the use of 360-degree virtual tours. The virtual tour allows customers to access the company's entire range of products from the comfort of their homes through guided or unguided tours. Customers can also directly purchase the products they like through the Treedis V Commerce solution.
The challenge was to bring the Havells & Lloyd range of products to a global audience through an immersive and interactive experience that combines the convenience of online shopping with the physical store experience.
Matterport technology was used to capture the entire experience center, providing a lifelike and close-to-real experience. The Treedis Retail Solutions platform was used to create a digital twin of the retail store and integrate different features, such as a redesigned interface to match branding and brand identity, custom analytics, 3D assets that match the physical space, and 3 APIs. The APIs are designed to interact with the inventory, retrieve product information, or use the Havells payment system.
The virtual tour provides customers with a direct and convenient way to access Havells & Lloyd products from their homes. Customers can interact with products, explore their features, and experience them in 3D, AR, and VR. The Treedis V Commerce solution allows customers to view products near them in real-time, add items to their cart, and navigate the tour easily. The gateway allows users to purchase using UPI, debit cards, credit cards, etc. The virtual tour also offers the best prices, and availability to specific pin codes/ consumer locations.
The virtual tour offers a new form of digital marketing that combines the convenience of online shopping with the physical store experience through digital twins. The technology is different from competitors, as Havells is the first to create a virtual experience platform in the industry. The virtual tour aims to target new customers and offers gamification and interactive features through Treedis V Commerce solution. By leveraging the latest digital twin technology and metaverse solutions, Havells aims to stay ahead of the curve in the competitive e-commerce industry.
A leading retailer and a major manufacturer of power distribution equipment, Havells India Limited has a global presence and a staff of more than 6500 seasoned professionals.
Through our cutting-edge immersive store, accessible via 2D on mobile phones and computers or immersive experiences on Oculus devices, we now offer a truly revolutionary way to explore and connect with our brand. Treedis is where innovation meets convenience, bringing the future to your fingertips.